Craig Preston Roberts
London & Surrey | United Kingdom
At 14 yrs old i got a Russian Zenit 35mm camera, i've not been without a camera since, it is always with me, though now its all Nikons. I was the first in my family to have a camera i think, i became obsessed with shooting everything.
I've been involved in the Fashion/ Advertising industry, working with some of the biggest brands worldwide from Banana Republic, Tiffany's Jewellers, Brooks Brothers, Reiss, BMW, Triumph and many more but have always been drawn to real life, the streets, subcultures ,portraiture, skaters, boxers, kids, i love telling stories with my images. Documenting life.
Weddings give me everything in one day, faces, emotions, fashion, styling, locations, celebration, food, drink - life.
I approach each shoot as though i am a part of it, i get submerged in it, shoot things as they happen, of course i'll throw in some portraits too, but even these i find better when captured naturally. Where possible i like to marry the disciplines of Street, documentary, fashion and Photojournalism into one epic story, keeping things edgy with style.
Be warned i'll probably be dragged away kicking and screaming, hate missing a moment.